□Ī good practice is to add a small text saying, "Need help? Call us at X". Third, customers in some countries (Konnichi wa!) will call you just to make sure the store exists. Second, some customers may run into problems, and they need help. First of all, it builds trust because customers see a phone number they can call if they have any issue with the order. Tip #7 – Show Contact Information or Integrate a Chatĭisplaying contact information during the checkout may help to increase the conversion rate. Change texts in the checkout and focus on building trust (see tip #3).Customize the style and design of your checkout to match the storefront (see tip #2).Use your brand logo during the checkout (see tip #1).However, there are a few workaround and tips to increase customers' trust during the checkout. But there isn't any to implement them into the checkout process. Many free Shopify apps add trust badges on the storefront, including the cart page. ![]() According to Baymard Institue, 17% of customers are leaving the cart/checkout because they don't trust the store with their payment information. One of the most popular reasons for leaving the cart or checkout is lack of trust. The shipping step is usually OK, and you can't do much with the payment step. Once the customer proceeds further, the chances to finish the process increase dramatically. There are many elements influencing the height of the Information step: the number of fields, express checkout payments, size of the logo and background.ĭisplaying the Continue to shipping button on the information page (i.e., the first step of the checkout) above the fold is crucial. The difference between a "long" and "short" customer information forms Set Full name to Require last name only and all the other fields to Hidden. ![]() Go to your store admin > Settings > Checkout and scroll down to Form options.To remove some of the fields from your checkout, follow these steps. Especially nowadays, customers are more worried about their privacy and think twice before sharing their private information. The more you remove, the more you simplify the checkout process, and the higher the conversion rate will be.Īccording to Bolt, complex checkout is the 3rd most common reason why customers abandon the checkout. Review your current checkout fields and inputs (both optional and required) and think carefully about which you really need. This one is probably the most important tip of all. But you can't change the format (i.e., current step - store name - checkout title). When it comes to the checkout page title, you can only change the last part, which is "Checkout" by default, and the middle part, which is your store name. In the example above, we have changed the default button from "Pay now", which is a bit aggressive, to "Complete order" and added lock emoji □ to reinforce the feeling of security. You can get very creative and change the wording to increase the trust (again) or motivate customers to continue all the way to the last step. ![]() Using theme translations you can easily change almost any text in your Shopify checkout
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